Key Speaker Profile  
Credential
At Lloyd & Wilkins, we always believe that human asset is of upmost importance in attaining our mission. As reflected below you will see how the peculiar talent of our top training team help synergise our result-driven philosophy:
  1. Mr. John Ko, President/ Principal Trainner
    BBA(Hons), MBA, Dip M., MCIM, MCMI, FHKIM, [CPM(HK)] Chartered Marketer (UK).

    Mr. Ko has been engaged in the marketing profession in Hong Kong and PRC for more than a decade in renown MNCs such as Nestle, Jardine Riche Monde, Remy Martin and Caltex etc. Throughout his tenure with his previous employers, Mr. Ko had held progressively senior marketing positions for the PRC & HK market. Mr. Ko left the Jardine Group as a product manager handling Johnnie Walker Whisky, Henniken Beer and Guinness Stout. He was headhunted by Remy Martin (the No. 1 imported liquor company in PRC) to be the Marketing Manager overseeing the PRC & HK market in 1995. After spending 7 years in the Liquor business, Mr. Ko subsequently joined Caltex oils in 1997 as the Brand Marketing Manager for Greater China. He was also nominated by the CEO to represent Greater China to take part in the Global Marketing Team formed by 13 selected individuals throughout the Caltex worldwide network in 60 countries. Mr. Ko took part in 4 strategic initiatives spearheaded by the team and he was the team captain for two of them. Prior to joining Lloyd & Wilkins in 1999, he was the Asst. General Manager (Sales & Marketing) for a division of a listed conglomerate in Hong Kong.

    Mr. Ko possesses both a Bachelor and Master Degree in Business Administration with a major in Marketing. He also earned the postgraduate diploma, full membership and was granted "Chartered Marketer" by the Chartered Institute of Marketing in UK. Besides, he is also full member of the Chartered Management Institute in UK.

    In 2001, Mr. Ko has also been conferred "Certified Professional Marketer [CPM(HK)]" by the HK Institute of Marketing. Now, he has been selected "Fellow" by this Institute.

    As to experience in professional education, Mr. Ko has been conducting lectures widely for more than 15 years in marketing related subjects at the following universities in Hong Kong on a part-time basis:
  • The University of Hong Kong
  • The Hong Kong Polytechnic University
  • The City University of Hong Kong
  • The Open University of Hong Kong
  • Westen Michigan University, USA
  • University of Central Lancashire, UK
  • The University of Western Sydney (MBA)
  • Central Queensland University (MBA)
  • The University of NewCastle (MBA)
  • Royal Roads University, Canada (MBA)
  • University of Lincolnshire & Humberside, UK (MBA)
  • HKU / Poon Kam Kai Institute of Management / Deaklin University (MBA)
  • HKU/ Napier University, UK (MSc)

* In Contributing to the training on "Business Career Awards", Mr. Ko has been appointed by the University of Cambridge local Examination Syndicate (UCLES),UK to be the Principal Examiner for "Marketing " in the China region.

   Courses:
Strategic PR tools as offensive marketing weapon! >>>
Basic Marketing for the Sales People (I) >>>
Basic Marketing for the Sales People (II) : >>>
Integrated Marketing Communications Strategy >>>
Understanding Consumer Psychology to Formulate Winning Marketing Strategies >>>
International Marketing Strategy >>>
Managing Customer Services for Excellence >>>
Marketing for services and Non-profit organizations >>>
   
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