|
1. Brand Marketing Expertise in MNCs at PRC/HK
Mr. Ko has been engaged in the marketing profession for
more than 12 years before founding his own consultancy
practices. Throughout his tenure with his previous
employers, Ko had held progressively senior marketing
position (Brand Mgr/Marketing Mgr/AGM) for the PRC & HK
markets. His last position in the task force was being
the Asst. General Manager (Sales & Marketing) for PRC/HK
in a division of a listed conglomerate in HK. Since
2000, he has been the President at Lloyd& Wilkins
Consultants Ltd.
2. Global Brands Handled
Ko had handled the following brands in his employments:
Nestle; Johnnie Walker Whisky; Heineken Beer; Guinness
Stout; Remy(Martin) Cointreau; Jim Beam Burbon and
Caltex etc.
3. Regional Exposure: ‘Glocal’ Approach – Global Marketing
Team
Apart from the Greater China region, Ko was also
nominated by the CEO and President of Caltex Greater
China Ltd to represent Greater China to take part in
their Global marketing team. The team was formed by 13
selected individuals throughout the Caltex worldwide
network in 60 countries. Ko took part in 3 strategic
initiatives spearheaded by the team, two of which he took
up the responsibility of ‘Team Captain’.
i.
Development of the Retail Image
& Identity programme for Caltex Lubes, working with
Landor Associates (Team Captain)
ii. Advertising creative strategy development for brand
rejuvenation on a pan-regional basis, working with
Bates/TBWA
iii.
Asian Game Promotion: Ko being ‘Team
Captain’, (Caltex was the official sponsor of Asian Game
in 1998)
4. Founded Brand Consultancy
In 2000, Ko founded Lloyd & Wilkins Consultancy Ltd
which is a brand marketing consultancy. Ko have been
handling consultancy and executive training
workshops for both the private and public sectors
ever since. Examples of assignments undertaken
within the education sector include:
|
Seminars/Workshops |
|
1.
Seminar Speaker appointed:
a.
Strategic PR Tools as offensive marketing weapons
b.
Basic Marketing for Sales People
2.
Conducted Seminar (Speaker): Brand Image & Brand Building
Skills
3.
Conducted Seminar (Speaker): Training Programmes for Finnish
Executive – “Hong Kong – The Gateway to the
China Market”
4.
Conducted Seminar (Workshop leader & speaker) for the Social
Welfare Dept, the HKSAR Government:
a.
Marketing strategy for childcare services centres
b.
Customer services for childcare service centres
c.
Planning social welfare services with Marketing Strategies
d.
Management of customer services in a customer–oriented
setting |
Corresponding
Organizations/Institutes
(Please refer to the above table
"Seminars/Workshops") |
|
1.
Organized by the HK Productivity Council
2.
Organized by Institute of Enterprise, The HK
Polytechnic University for delegates from the
PRC
3.
Topic: “Marketing issues in China”, organized by
SCS, CUHK and School of Business, JAMKservices
Jyvaskyla Polytechnic (Finland)
4. Organized by the Open University of HK (LiPACE)/Social
Welfare Dept, HKSAR |
5. Brand Champion and Client/Agency Partnership
Throughout his career, Ko had handled smoothly the
interface with agencies (Through-the-Line) to synergise
the brand building efforts:
i. Advertising Agencies: McCann Erickson; J.W. Thompson; Euro
RSCG; Bates; Dentsu, Young & Rubricam; TBWA
ii.
PR Agencies: Edelman; Burson Marstella; Perfect Promotions
iii.
Promotion Agencies: Bates 141; Wunderman Cato Johnson
iv.
Brand Image & Identity Agencies: enVision; Landor Associates;
PICO; Kingsman
6. Academic Profile
¾ BBA (Hons), Marketing Major; MBA (Marketing Major)
¾ 'Chartered Marketer’ qualification earned by
examinations and professional practical experience from
The Chartered lnst. of Marketing, UK since 1999
¾
Certified Professional Marketer {CPM(HK)}; ProM; Fellow
(FHKIM) conferred by The HK Inst. of Marketing
¾
MCMI, The Chartered Management Inst., U.K.
7. Academic Leadership
Ko had been appointed
‘Principal Examiner’ for
‘Marketing’ subject in the Greater China region by
The
University of Cambridge Int’l Examination (CIE), UK.
Also, He has held professorship at Royal Roads
University, a Canadian Public University, in its
associate faculty in the Greater China region since
2007.
8. Lecturing Experiences
Ko has
more than 21 years of lecturing exp. in Greater
China, of which 12 years being devoted to lecturing at
MBA/MSc/MA level. Below are the list of universities Ko
has served so far:
|
Undergraduate Level |
|
1.
HKU – SPACE
2.
CUHK, SCS
3.
The HK Polytechnic University (SPEED)
4.
The City
University
of Hong Kong (Dept. of Marketing and Dept. of
Media & Communication)
5.
The Baptist University of HK (SCE)
6.
The Open University of Hong Kong
7.
Western Michigan University, USA,
(B. Com)
8.
Upper Iowa University, USA (B.Com)
9.
University of Central Lancashire, UK
{BA (Hons)}
10.
Northumbria
University, UK{BA(Hons)}
11.
Curtin University of Technology, Aust. (B. Com)
12.
University
of Canberra, Aust., (B.Com) |
|
MBA/MSc/MA Level
|
|
1.
PKKI, The University of Hong Kong (Lions MBA)
2.
University of Bradford, UK (MSc/MA)
3.
University of Wales, UK (MBA)
4.
Napier University, UK {MSc (AIM)}
5.
University of Lincolns, UK (MBA)
6.
Royal Roads University, Canada (MBA)
7.
University of Newcastle (MBA)
8.
Central Queensland University (MBA)
9.
University of Western Sydney (MBA)
10.
Deakin
University (MBA) |
v
For those interested, please email Mr. Ko (together with
your contact no.) at
john.ko@lloyd-wilkins.org specifying:
¾
University and level/programmes enrolled
¾
Marketing subjects of interest e.g. Marketing Strategy;
IMC; Services Mktg; Brand Mgt; Int’l Mktg; PR; Sales
Mgt; Consumer Behaviour etc.
¾
1 – to – 1, or small group (2-5) strongly preferred with
big discounts
¾
Locations: Hong Kong or Shenzhen (students commuting to
HK)
v
Tuition fee will be charged on an hourly basis along the
dimensions below:
¾
Private tutorial
¾
Assignment handling tactics
¾
Concept application with wide array of HK examples
¾
Case studies analytical skills
¾
Examination preparation guidance
¾
Medium of instruction: Cantonese or English
|
