Workshop Leader/ Keynote Speaker for Finnish Entrepreneurs and Academics

Workshop/ Seminar for Finnish Executives – “Hong Kong – The Gateway to the China Market”

Topic: “Marketing issues in China”,

Corresponding Organizations/ Institutes

SCS, Chinese University of Hong Kong and School of Business, JAMKservices Jyvaskyla Polytechnic (Finland)

Management Strategies Involved

  • International marketing strategy for adaptation/ standardization
  • Global market entry strategies
  • Formation of global marketing mix
  • Strategic elements of competitive advantages
  • Inter-cultural communications
  • Formation of strategic alliances for channel selection and logistic support