Previous Tenure

Ko (far left)  attending a conference on content strategy development with his team of sales experts (medical delegates) who frequented doctors representing Nestle as a specialist in infant nutrition.

Corresponding Organizations/ Institutes

  • Nestle China Ltd.
  • Doctors: Obs & Gyn / Peadiatrics
  • Team of medical delegates (registered mid-wives 助產士 from Nestle)

Management Strategies Involved

  • Branding strategy
  • MarCom tactics
  • Content strategy
  • Medical Detailing supported by sampling to opinion leaders (medical professions)