Ko (far left) attending a conference on content strategy development with his team of sales experts (medical delegates) who frequented doctors representing Nestle as a specialist in infant nutrition.
Corresponding Organizations/ Institutes
- Nestle China Ltd.
- Doctors: Obs & Gyn / Peadiatrics
- Team of medical delegates (registered mid-wives 助產士 from Nestle)
Management Strategies Involved
- Branding strategy
- MarCom tactics
- Content strategy
- Medical Detailing supported by sampling to opinion leaders (medical professions)