Keynote Speaker/ Workshop Leader

Brand Image & Brand Building Skills

Ko introduced the latest branding concept to PRC delegates.

Corresponding Organizations/ Institutes

  • Organized by Institute of Enterprise, The HK Polytechnic University
  • Guangzhou Pharmaceutical Group (delegates from PRC)

Management Strategies Involved

  • Brand Positioning
  • Brand Extension Strategy
  • Brand Revitalization
  • Brand Rejuvenation