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Provision of private academic counselling services:



stands out and is head and shoulders above others?

1. Mentor’s Profile

John Ko: Founder & President, Lloyd & Wilkins Consultants Limited.

Provision of private academic counselling services: Why John Ko stands out and is head and shoulders above others?

  • 15 Yrs exp. (as at 2014) lecturing at MBA/MSc/MA/MSocSc level at a dozen i.e. 12 management schools (Incl. PKKI, HKU; HKBU; World top 50 business school, UK)
  • Hold Professorship at Canadian Public University (Marketing, Associate faculty) since 2007
  • Principle Examiner: Marketing (PRC) for University of Cambridge Int’l Examinations (CIE,UK,2002-3)
  • Chartered Marketer (UK); CPM(HK) both earned by public exams. Plus concrete business experiences
  • Central Saint Martins, University of the Arts London: Exec. Certs. (5 domains): Fashion Marketing/Property Branding/Entrepreneurship/Event Management/Luxury Branding
  • Global brands managed before ( Greater China Focus): Nestle;  Johnnie Walker Whisky; Heineken Beer; Bacardi Rum; Remy Cointreau; Jim Beam; Caltex Oils etc.
  • Thesis/ Project supervisor appointed by top U in UK since 1991

* For more details, please refer to ‘Credential’ below.

Mr. John KO

Founder & President

Appointed instructor for revision courses in public examinations of professional marketing bodies

  • The Chartered Inst. of Marketing, UK (HKU SPACE, 99-01)
  • “Certified Professional Marketer (Asia)” – Asia Pacific Marketing Federation (OUHK, 00-01)
  • Certified Professional Marketer (HK) – The HK Institute of Marketing (98-99)

2. Competitive Differential Advantages

  1. One of its kind available in HK to excel in private academic counselling for achieving service excellence and customer delight.
  2. Past customers as brand advocates and brand evangelists with excellent word-of-mouth.
  3. Walk the talk to straddle both the ivory tower and street corner
    • 26 Years of expertise to handle global brands and 23 Years of lecturing exp. at under-/post-graduate level
  4. Being a result driven ‘ Through-the-line’ marketing veteran to achieve brand objectives via interfacing with Ad/ PR agencies
  5. Pioneering the use of ground-breaking practices as a client to deploy: shopper  marketing; partnership marketing; narrowcasting communication; and niche marketing to targeted communities
  6. Greater China Focus with pan-regional exposure deploying ‘glocal’ approach
  7. Appointed instructor for professional examinations: CPM(HK); CPM(Asia); CIM(UK)
  8. Proven track records with flying colours backed by student evaluations. (available upon request)

3. Credentials

  • Brand Marketing Expertise in MNCs at PRC/HK

    Mr. Ko has been engaged in the brand marketing profession for more than 12 years before founding his own consultancy practices. Throughout his tenure with his previous employers, Ko had held progressively senior marketing position (Brand Mgr/Marketing Mgr/AGM)for the PRC & HK markets. His last position in the task force was being the Asst. General Manager (Sales & Marketing) for PRC/HK in a division of a listed conglomerate. Since 2000, he has been the President at Lloyd& Wilkins Consultants Ltd.

  • Regional Exposure: ‘Glocal’ Approach – Global Marketing Action Team (GMAT)

    Apart from the Greater China region, Ko was also nominated by the CEO and President of Caltex Greater China Ltd to represent Greater China to take part in their Global marketing action team. The team was formed by 13 selected individuals throughout the Caltex worldwide network in 60 countries. Ko took part in 3 strategic initiatives, two of which he took up the responsibility of ‘Team Captain’:

    1. Development of the Retail Image & Identity programme for Caltex Lubes, working with Landor Associates (Team Captain)
    2. Advertising creative strategy development for brand revitalisation on a pan-regional basis, working with Bates/TBWA (3 TVCs)
    3. Asian Game Regional PR Sponsorship/Event Marketing: Ko being ‘Team Captain’, (Caltex was the official sponsor of Asian Game in 1998)
  • Founded Brand Consultancy

    In 2000, Ko founded Lloyd & Wilkins Consultancy Ltd focusing on brand marketing consultancy. Ko has been handling consultancy and executive training workshops for both the private and public sectors ever since. Examples of assignments undertaken specifically within the education sector include but not limited to the below:

    Seminars/ Workshops/ Consultancy Corresponding Organizations/Institutes
    1. Keynote speaker appointed:

    • Strategic PR Tools as offensive marketing weapons
    • Basic Marketing for Sales Peopl
    Organized by the HK Productivity Council
    2. Workshop leader/Keynote speaker:
    Brand Image & Brand Building Skills
    Organized by Institute of Enterprise, The HK Polytechnic University for delegates from the PRC (Guangzhou Pharmaceutical Gp.)
    3. Workshop leader/Keynote speaker : Training Programmes for Finnish entrepreneurs/Business Executives – “Hong Kong – The Gateway to the China Market” Topic: “Marketing issues in China”, organized by SCS, CUHK and School of Business, JAMKservices Jyvaskyla Polytechnic (Finland)
    4. Design of 6 CPD programmes for “Chartered Marketer” (CIM, UK) CIM Hong Kong Branch/ LiPACE (OUHK)
    5. Workshop leader/Keynote speaker for the Social Welfare Dept, HKSAR/ OUHK:

    • Marketing strategies for childcare services centres
    • Customer services strategies for childcare service centres
    • Planning social welfare services with Marketing Strategies
    • Management of customer services in a customer–centric setting
    Organized by the Social Welfare Dept, HKSAR/ LiPACE (OUHK)
  • Brand Champion and Client/Agency Partnership

    Throughout his career, Ko had handled smoothly the interface with agencies (Through-the-Line) as a client to synergise the brand building efforts:

    1. Advertising Agencies: McCann Erickson; J.W. Thompson; Euro RSCG; Bates; Dentsu, Young & Rubricam; TBWA
    2. PR Agencies: Edelman; Burson Marstella; Perfect Promotions
    3. Promotion Agencies: Bates 141; Wunderman Cato Johnson
    4. Brand Image & Identity Agencies: The Landor Associates
  • Academic Profile

    • BBA (Hons), Marketing Major; MBA (Marketing Major)
    • “Chartered Marketer” qualification earned by examinations and professionally practical experience from The Chartered lnst. of Marketing, UK since 1999
    • Certified Professional Marketer {CPM(HK)}; ProM; Fellow (FHKIM) conferred by The HK Inst. of Marketing
    • MCMI, The Chartered Management Inst., U.K.
    • Exec. Certs, Central Saint Martins, University of the arts London on 5 domains—-Luxury Branding/Fashion Marketing/Creative Business Design(Entrepreneurship)/Property Branding/Event Management
  • Academic Leadership

    Ko had been appointed ‘Principal Examiner’ for ‘Marketing’ subject in the Greater China region by The University of Cambridge Int’l Examination (CIE), UK. Also, He has held professorship at Royal Roads University (RRU), a Canadian Public University, in its associate faculty in the Greater China region since 2007. RRU is on the list of “Recognised Canadian Universities” issued by the Ministry of Education in China (

  • Lecturing Experiences

    Ko has more than 24 years of lecturing exp. in Greater China (as at 2014), of which 15 years being devoted to lecturing at MBA/MSc/MA level. Below are the list of universities Ko has served so far:

    Undergraduate Level MBA/MSc/MA/ MSocSc Level
    • HKU – SPACE
    • CUHK, SCS
    • The HK Polytechnic University (SPEED)
    • The CityUniversity of Hong Kong
      (Dept. of Marketing and Dept. of Media & Communication)
    • The Baptist University of HK (SCE)
    • The Open University of Hong Kong
    • Western Michigan University, USA, (B. Com)
    • Upper Iowa University, USA (B.Com)
    • University of Central Lancashire, UK {BA (Hons)}
    • Northumbria University, UK{BA(Hons)}
    • Curtin University of Technology, Aust. (B. Com)
    • University of Canberra, Aust., (B.Com)
    • University of Bolton, UK {BA(Hons)}
    • University of Bradford,UK {BSc(Hons)}
    • PKKI, The University of Hong Kong (MBA)
    • The HK Baptist University, MSocSc/MA
    • University of Bradford, UK (MSc/MA/MBA)
    • University of Wales, UK (MBA)
    • Napier University, UK {MSc (AIM)}
    • University of Lincolns, UK (MBA)
    • Royal Roads University, Canada (MBA)
    • University of Newcastle (MBA)
    • Central Queensland University (MBA)
    • University of Western Sydney (MBA)
    • Deakin University (MBA)

For those interested, please email Mr. Ko (together with your contact no.) at specifying:

  • University and level/programmes enrolled
  • Marketing subjects of interest e.g. Marketing Strategy; IMC; Services Mktg; Brand Mgt; Int’l Mktg; PR; Sales Mgt; Consumer Behaviour etc.
  • 1 to 1, or small group (2-5), strongly preferred with big discounts
  • Locations: Hong Kong (Shenzhen students commuting to HK)

Tuition fee will be charged on an hourly basis along the dimensions below:

  • Private tutorial: 1 to 1 or small group
  • Assignment handling tactics: recommendation on business models/theories to adopt
  • Concept application with wide array of examples from Greater China
  • Case studies analytical skills and suggestion on approaches/models/concept applications
  • Examination preparation guidance and “mock” examination provided for reference and consideration
  • Any mutually agreed requests
  • Medium of instruction: Cantonese or English